Fresh Digital · Pronto Catering · Google & Meta Ads + Website Update

01 · Executive Summary

What this proposal covers

You are already a Fresh Digital client, so this keeps it short. Two things: we launch Google and Meta advertising to grow your private events through the Christmas and New Year season, and we update the website so changing your Flex Catering menus no longer leaves broken pages behind. The 12 month ad spend plan below is deliberately cautious and Google led, with December and January lifted for the peak.

02 · Scope of Work

What's included in the programme

Two pieces of work: launch the advertising, and fix the website. Both are handled by the same in-house team and reported in plain numbers.

Google & Meta Ads

Setup & launch

Both accounts built and launched, with Google Ads as the primary channel and Meta as a measured layer aimed at private events. Ongoing management sits inside your monthly retainer.

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Account build & structure. Campaigns organised around private events, functions and high value catering.

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Conversion tracking. Every call, enquiry and quote request from the ads recorded, so we can prove what works.

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Ad copy & creative. Built around private events and the Christmas and New Year season.

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Seasonal push. Extra weight over the holiday period, including trading across Christmas and NYE.

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Negative keywords. Blocks the wrong clicks before they cost you a cent.

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Ongoing optimisation. Spend, bids and search terms watched so budget is never wasted.

Website Update

Flex Catering fix

Right now, when a Flex Catering menu changes, the matching page on the website returns a 404 error. We remove that fragile setup and let Flex do the job it is built for.

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Remove the menu pages. Take down the standalone pages that mirror Flex Catering URLs.

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Point to Flex. Send customers to the live Flex Catering system so menus are always current.

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Add redirects. Old or changed menu URLs no longer return 404 errors.

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Cleaner site. Less to maintain and no broken links for customers or Google.

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One team. One report. Every channel above is run by the same in-house Fresh Digital team and rolled into a single, plain-English monthly report, no jargon, no smoke and mirrors, just the metrics that show what's working and where your money is going.

03 · Ad Spend Plan

The next 12 months

A cautious, Google led plan. December and January are lifted for the Christmas, New Year and private event peak. These figures are ad spend paid directly to Google and Meta, separate from our fees and never marked up. They are planning estimates to set expectations, not guarantees, and we adjust to the data.

Month	Google	Meta	Total	Seasonal focus
Aug 2026	$1,000	$300	$1,300	Launch and gather data
Sep 2026	$1,100	$350	$1,450	Spring functions build
Oct 2026	$1,200	$400	$1,600	Cup season, event enquiries rise
Nov 2026	$1,500	$500	$2,000	Christmas function bookings open
Dec 2026	$1,800	$700	$2,500	Peak: Christmas & NYE, private events
Jan 2027	$1,600	$650	$2,250	Summer private events, NYE carryover
Feb 2027	$1,200	$400	$1,600	Corporate catering resumes
Mar 2027	$1,200	$400	$1,600	Steady events and functions
Apr 2027	$1,100	$350	$1,450	Easter and autumn events
May 2027	$1,000	$300	$1,300	Quieter, EOFY corporate begins
Jun 2027	$1,100	$300	$1,400	EOFY functions, winter
Jul 2027	$1,000	$300	$1,300	Winter baseline, plan the new year
12 month total	$14,800	$4,950	$19,750	Google approx 75% / Meta approx 25%

Seasonal logic: demand climbs through spring, peaks in December with Christmas and New Year functions, and holds into January for summer private events. We keep spend cautious in the quieter months and shift budget to where the enquiries are.

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What to expect. Google is where the return sits. On cautious numbers we plan around a 2x return on ad spend across the year, softer in the first six to eight weeks while the account learns, and strongest through the November to January peak when Christmas functions, NYE and private events carry higher order values. We treat Meta as awareness and reach rather than a channel to underwrite a return on, so anything it books is a bonus. The biggest levers on results are how quickly quotes go out, your close rate, and average order value, which the private events focus should lift, and the conversion tracking we set up lets us prove the real numbers and bring cost per enquiry down month on month. These are estimates to set expectations, not guarantees.

04 · Investment

Investment, in plain numbers

A one-off setup fee to launch the advertising, with ongoing management folded into your existing monthly retainer. Ad spend is separate and paid directly to the platforms, with no markup, so every dollar of it goes to reaching customers.

One-off setupInclusion

Google Ads account build & launchIncluded

Meta (Facebook) account build & launchIncluded

Conversion tracking setupIncluded

Ad copy & creative for the seasonIncluded

One-off ads setup fee$1,200 + GST

OngoingInvestment

Google & Meta campaign managementIn retainer

Website update & Flex fixIn retainer

Reporting & optimisationIn retainer

Monthly management feeIncluded in retainer

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The bottom line. A one-off $1,200 + GST sets up and launches both Google and Meta campaigns. Ongoing management of the campaigns and the website update are covered within your monthly retainer, with no separate management fee. Ad spend of around $1,600 / month on average, higher in December and January, is paid directly by Pronto Catering to Google and Meta as set out in the 12 month plan, and is never marked up by Fresh Digital.

All fees are quoted in Australian Dollars and are exclusive of GST. The one-off ads setup fee is $1,200 + GST, invoiced on approval. Ongoing campaign management and the website update are covered within your existing monthly retainer, with no separate management fee. Recommended ad spend, set out month by month in the plan above, is paid directly by Pronto Catering to Google and Meta and is not invoiced through, or marked up by, Fresh Digital; figures are estimates and are adjusted to performance. This proposal is valid for 30 days from issue.

05 · Next Steps

Ready to get started

Sign below

Accept the proposal with your digital signature, or send through any questions on scope or numbers.

Build & fix

We build and launch both campaigns and carry out the website and Flex update.

Live for the season

Campaigns go live and tracking begins, ready for the Christmas and New Year run.

Reporting starts

Your first plain-English report lands at the end of Month 2, with clear progress visible thereafter.

Accept & sign this proposal

Sign below to accept the scope and investment set out above. A copy is sent to both parties on signing.

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Proposal accepted

Your key contact

Robert Hickey

Director, Fresh Digital

Your direct line into Fresh for this engagement. Anything on scope, numbers or timing comes straight to me, and I keep the work joined up from the brief through to handover.

Direct

0485 952 395

rob@freshdigital.com.au

Fresh Digital · Australia's digital partner · 14 years of search & digital
rob@freshdigital.com.au · +61 7 3186 2165 · freshdigital.com.au
Suite 5/492 Christine Avenue, Robina, Gold Coast QLD 4226